A Look At The Value Of KEYWORD Optimisation And KEYWORD Density While Developing A Website.
It has been a main issue for discussion amongst webmasters and internet marketers for many years and has brought vast speculation through the internet. This is the endless changing of search engine algorithms particularly in regards to keyword optimisation and keyword density. A lot of Internet Business Opportunities are developed by high rankings on Google but this ranking could alter radically when the algorithms adjust. What could be precise for Google could be bad for Yahoo and what could have you on page 1 one day could plunge you to page 6 the next.
The problem with the endless changes of algorithms is that they are not set out in stone as no one knows precisely what Google is looking for as the corporation keep all the changes a secret. An Internet Marketing Opportunity can live or die by its ranking so is it right for Google to withhold this information? And put at risk many peoples Internet Business Opportunity and employment.
We will look at the three main areas that are key to Google in regards to keyword optimisation of any website. We will look at Google as they are the market leaders and as I have discussed these areas of significance are from my knowledge and other webmasters when dealing with Google, as Google has not disclosed the foundation of their algorithms.
The first main area to look at when establishing your Internet Business Opportunity is keyword density. This refers to the rate in which a keyword or phrase appears on the webpage. It is best uttered as a percentage of the total content of the website. It is thought to be accepted that a keyword density of 5-7% is best.
The second area is keyword prominence, this refers to how fast Google crawls your site and comes across the relevant keyword or phrase. Most webmasters manage to place in a targeted keyword or phrase in the title or H1 tag of a page so the spider can pick up on keyword fast. It is also advised to insert the keyword into the 1st paragraph of your content and at the bottom of the webpage.
The third area is keyword proximity, this is when your are using a phrase such as Internet Marketing Opportunity. If the word or phrase appear together on the webpage then you will have high keyword proximity but if the words are split up and appearas separate words all through the content, then this is considered to be terrible proximity.
Another accepted attribute that webmasters and internet marketers have encountered is that Google looks for keywords that are related. This is sometimes called ‘latent semantic indexing’. These are related terms or phrases rather than exact keywords or phrases that Google have put in to their ranking algorithms. For example when you are writing content for internet marketing opportunities you may insert other related search terms such as Internet Business Opportunities or Internet Business Opportunity.
It is viable to over-fill your content with keywords and phrases, or over optimising your pages. Over optimising your website will actually damage your rankings through keyword optimisation.
Filed under General by on May 19th, 2010. 