Learn What You Need to Do to Split-Test Your Landing Page
Raising the conversion rate of your landing page depends on your ability to understand what truly works for you and what actually gives you the best results. There are so many reasons that you might not be seeing the sorts of conversion rates that you want to see from your landing page but if you look closely you’ll see that all landing pages are basically the same. You simply need to run a split-test on the different elements of your page to figure out the best ways to raise your conversion rates while simultaneously figuring out what lowers it–it isn’t exactly rocket science. The purpose of this article is to offer you a clean and clear cut idea about what you can do to make sure that you get the best results possible from your landing page through your split-testing.
When you create your landing page, it is important to think about testing your overall copy, by pitting your long copy against your short copy. In some cases long copy works best but in others short copy is what you need. It all depends on factors like the market you have decided to target, the offer you want to promote, etc. Once you’ve done your split-test, you will have a better idea which yields better results and which copy is the one you should be using. Making sure your landing page has the right kind of copy will definitely help you get a better conversion rate as well as get more insight into what it is that your target audience actually wants from you. Including testimonials on your landing page might or might not raise your conversion rate because some of the time clean pages that are free of these types of elements is better. Once in a while the success rate of a landing page actually decreases after testimonials are incorporated. In this circumstance, the point is that though the testimonials probably are not bad, they simply might not have the effect that you want them to have. While we don’t want to discourage you from using testimonials on your landing page; we do want you to make sure that you thoroughly test them out before you include them in your page permanently.
Make sure that you use quotation marks with your headline and that the first letter of each word of the headline is capitalized. This has worked for plenty of people and can help you out as well but the only way to know for sure is to do split-testing. You’ll see an absolute shift in your numbers when you make small changes and that can make a huge impact. Overall, you should take care that you’re not ignoring any split-test opportunity that will help you get better and more profound conversion rates.
Once you’ve started receiving better conversion rates, you will see for yourself that small changes can mean big differences for your bottom lines. Split-testing isn’t a new concept but still you don’t see lots of IMers doing it. Keep in mind that, until you start doing regular split-tests, there won’t be any way for you to know how to increase your conversion rates. So use these tips and see what kind of response you get.
Filed under Business by on Oct 19th, 2011. 
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