The Business Case For Developing Emotional Intelligence Skills
The Emotional Intelligence (EI) skill level of an organization’s leaders and employees is critical for business success. The emotions of leaders and employees play a significant role in what people say or do (their behavior). In turn, these actions affect how customers perceive the organization and, ultimately impact the bottom line.
In their Harvard Business Review article, “The Service-Profit Chain,” Hesket et. al. identified a chain of factors driving profitability in a company. Their factors revealed that effective leadership is critical to profitability. The emotions that leaders experience impact the climate and culture of an organization as a whole. More specifically, leaders’ emotions impact:
- What employees feel.
- How satisfied employees are with their work and the company.
- How loyal they are and their willingness to give extra effort.
- How productive and efficient they are.
How employees feel and perform their work impact how customers feel, how satisfied they are with both products and services, and ultimately how loyal a customer is to the company or organization. And how loyal customers are has a direct impact on the bottom line and profitability of an organization.
In this set of relationships, it is important to notice that the foundational element is leadership. It doesn’t say Executive Vice President, Director, or CEO. It says leaders. The leader is the person in charge of every work team, every manager or supervisor, and every individual in the organization. Self-leadership is one of the most important factors to focus on in skill development. Self-leadership is the internal ability to lead oneself to make the best choices and decisions moment-to-moment throughout the day, whether at work or at home.
Both positive and negative emotions impact everyone in organizations and the customers they serve. For example, the effect of negative emotions on employees may be high stress, poor performance, more errors, poor quality, low morale, increased conflict, lack of trust and teamwork, increased turnover and more. In turn, these problems may decrease customer satisfaction and increase customer complaints and defection. Ultimately, this could negatively impact organizational profitability.
Impact:
If we ask ourselves a few questions surrounding these problems, we discover the significant impact negative emotions have on the organization:
- Has your organization experienced any of these problems?
- What is the impact on performance, business objectives, and key initiatives?
- If these problems were minimized, what could your organization achieve?
Value of Developing Emotional Competence:
Additional research supports the critical value of developing the Emotional Competence of leaders. Daniel Goleman, author of Emotional Intelligence, examined competency studies of 200 large global companies and reported the following results in the Nov./Dec., 1998 Harvard Business Review:
“When I calculated the ratio of technical skills, IQ, and emotional intelligence as ingredients of excellent performance, emotional intelligence proved to be twice as important as the others for jobs at all levels.”
His conclusions about senior leaders were even more telling…
“When I compared star performers with average ones in senior leadership positions, nearly 90% of the difference in their profiles was attributable to emotional intelligence factors rather than cognitive abilities.”
Impact on the Bottom Line:
Several studies reveal a direct impact of the organization’s leadership on its bottom line. In the same HBR article (see above), Goleman shares the following findings:
“David McClelland found that when senior managers had a critical mass of emotional intelligence capabilities, their divisions outperformed yearly earnings goals by 20%. Division leaders without that critical mass under performed by almost the same amount.”
In his book Primal Leadership, Goleman, et. al. provides further evidence of the impact of emotional intelligence on the organization’s profitability:
“A study found that the more positive the overall moods of people in the top management team, the more cooperatively they worked together – and the better the company’s business results.”
“In a study of nineteen insurance companies, the climate created by the CEOs among their direct reports predicted the business performance of the entire organization: In 75% of the cases, climate alone accurately sorted companies into high versus low profits and growth.” (Cited in Primal Leadership – research by David McClelland, “Identifying Competencies with Behavior-Event Interviews,” Psychological Science 9, 1998 and David Williams, “Leadership for the 21st Century,” Life Insurance Leadership Study, 1995.)
The Results:
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