Find Out Why Boutique PR Firms Offer The Best Of Both Worlds
Firstly there were the boutique retailers, the boutique hotels and the boutique banks and then along came the new wave of boutique ad agencies and PR consultancies.
So what is a boutique consultancy and what distinguishes a boutique PR firm’s proposition from the larger and smaller PR companies? There are a number of features that give boutique PR consultancies a strong competitive advantage over their peers. First and foremost, a good boutique PR consultancy’s most compelling point of difference is that they will typically combine the best from both the large and the small PR consultancy.
The founders will be highly experienced and will often have worked in the larger agency environment where they will have held senior roles. They will therefore have demonstrable experience, industry insights and the best practice methodologies found in larger PR firms, along with the strong creative ethos, the client servicing excellence and entrepreneurial approach found in a smaller PR firm.
The founders will also be the day to day contact for clients and will be fully actively immersed and hands-on with every client’s business. While they may have experience of working in several different industry sectors, they will bring a strong track record, expertise and focus in one or more industry sectors. The boutique PR consultancy will also bring strong skills in core PR practice areas such as media relations, new product launches or event management.
The Boutique PR consultancy firms are generally more cost effective. Unencumbered by the overheads of a larger consultancy, they are able to charge retainers, hourly or daily fee rates at more competitive rates than the bigger international network players and yet they add more value than a niche PR operator.
Another area that often sets a boutique operator apart is their media relations skills. Being hands-on, they’re in touch with the media on a daily basis. They will know the sector media, the industry, the competition and the marketplace and the key industry influencers intimately.
Five Reasons to Choose a Boutique Boutique Public Relations:
1.Greater access to expert and senior PR advice – each client gets regular access to senior consultancy advice and industry expertise
2.Great client servicing– the boutique PR consultancy’s founders will be the account manager/director for every client, thus creating strong client and consultancy relationships.
3.More cost effective – because they carry less overhead, they can charge more reasonable and competitive fee rates and represent excellence value for PR investment.
4.More responsive and flexible – the boutique PR consultancy can quickly scale up with additional resource depending on a client’s requirements.
5.More passionate about delivering results for a client – each client really matters and like the smaller PR firms, they are prepared to go the extra distance to exceed client’s expectations.
About the author
Rachel Dalton is one of Ireland’s most experienced PR practitioners and founder and CEO of RD|Communications, Ireland’s leading boutique PR consultancy which provides a highly personalised and hands-on PR service for client’s in corporate, financial and lifestyle sectors.
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