Tips On Minimizing Costs Of Trade Show Exhibits While Maximizing Returns
A trade show provides a great opportunity for a company to highlight it new products and to reach more customers in a short space of time. This is undoubtedly one of the best ways to reach a larger audience, check out the competition and introduce the media also to the products and services of a company. A favorable write up in the newspapers or in television news channels about your exhibits is great publicity for your company.
Creating trade show exhibits on a budget is not that easy for all companies having a specific marketing budget. Hence, a smart marketing manager will try to minimize expenditure on trade show exhibits while trying to maximize returns. So, here are some tips that can help improve returns:
- Have smaller scale exhibits
- Know when to invest on new booths
- Give a classic makeover
- Have banners at prominent places
- Spend wisely.
Trade show booths are expensive to buy. It is better to get smaller size booths if it serves the purpose. Keep in view the products you want to display and how many people are expected to visit the booth at the same time. A small booth is okay if the people will keep moving continuously. If you are going for a trade show for the first time, go for an 8-foot booth that will have enough space. If you are planning to have occasional trade shows, then go for trade show booth rental. This will help you save money from buying and storing a booth.
In most of the big cities where a trade show is held regularly you will find trade show booth rental companies and you can get all your supplies from them. If you already own a booth, then you must replace it at right time and buy the latest model that will bring notice to your trade show exhibit. Most people postpone buying a new booth which is not good. Nothing speaks poorly of a company and its image than a booth that is dilapidated and falling apart.
Investing in a booth takes a lot of money, so go with a design that is classic and will not get out dated within a year and needs to be replaced. Make sure the booth you buy or rent will echo the image of your company. Another option to investing in expensive booths is to go with large banner stands. When designed well and displayed 3 or more at a time in a neat alignment, this can make a good trade show exhibit. What is more, banners are cheap to make, easy to transport and store when not in use. What is more, banners can be re-done every year to give a new look to your displays.
Finally, always keep your budget in mind and spend wisely. Make a list of trade show exhibit items you really need and buy them. Don’t buy the items that will wear out soon. Better you buy them from reputed companies even if it is a little bit expensive. This way you can get products that are durable and of good quality.
Whether you decide to buy or rent your booth, there are many types of trade show booths and knowing about them will help you make the right choice. Pop-up exhibit rentals are a great way to make your presence felt at a trade show. These pop-up in certain ways and have unique 3D designs and you can have different features incorporated like lighted displays, musical set up etc. These displays are easy to store, transport and set up, for they are foldable units.
Table exhibit rentals are perfect for smaller trade show halls where space is a constraint. They are well designed and look great on a table and are cheap to rent too. Table displays are often used along with a full scale display when there is enough booth room. Modular exhibit rentals are the most popular for they come in sections which can be rearranged each time to achieve a new look. They are easy to take down, set up, transport and store. The choice of exhibit rentals really depends on the type of products on display and the marketing budget.
Article by Mark Delacruz of PopAndExhibits. For more information on trade show exhibits and displays and exhibit rentals, visit his site today.
Filed under Business by on Oct 26th, 2011. 