Ways to Drive Targeted Traffic to Your Website
When you first start to promote your online business, it doesn’t take a rocket scientist to tell that you need to focus on obtaining targeted traffic. If you’re good enough you can target your traffic down to a more defined level. It is a pretty amazing process to see how well this can be done.
This kind of targeted traffic is called remarketing or retargeting. I learned from these podcast interviews, that when someone finds my business through these services, they are cookied. As they visit other websites the banners we use follow them around.
It’s pretty crafty to see how this process of retargeting works. When you market your website through the search engines, you can’t do this unless you have certain types of software on your server. There are places on the internet that you can purchase this kind of service from.
You might not have thought about this but search engines control the amount of traffic that they send to your website. At anytime they can ban you and there’s nothing that you can do about it. I’ve seen where these companies even raise the bids on pay per click campaigns.
You also have to be careful because some of these companies will ban you and if they do they ban you for life. I had a friend of mine who was spending $85,000 a year on pay per click advertising and just one day out of the blue his whole account was banned. If it can happen to this person it can happen to you.
This is why you should look at other avenues to marketing your website then just doing it through SEO. There are lots of pay per click advertising campaigns, newspaper or TV ads that you can do. Sending mail outs to people can work if they are done right. You can even pick up the phone and ask people if they know of anyone who is interested in the product or service that you are selling.
There are lots of things you can do. I like to call this paid media. They are called ad networks, exchanges and aggregators. Type these phrases in to a search engine and they will come up for you. What they do is sell left over advertisements to other people. You put up your own banners and if you design a really good one you can do really well. They have something like well over a billion pages you can get your stuff on.
I’m not talking about blogs, personal home pages and the other web 2.0 properties. We’re talking about highly developed web businesses that have been establish for a long period of time that get massive amounts of traffic. Looking at that inventory that is available you get an over supply and you can turn that into targeted traffic.
Filed under General by on Oct 13th, 2010. 